For small businesses, there are many benefits of using a Web hosting service. First and foremost is the cost. With Web hosting services, small businesses free themselves, of the added costs — such as costs for increased hardware and network capabilities — that come with, having to host the website on their own. The Web hosting service handles, all of the initial purchasing of equipment, and its maintenance, which is a significant cost savings to any business.
These services are also especially advantageous, to those without any Web design experience. They provide website builder tools, complete with templates, that walk users through every step of the process. In less than an hour, most users can create a professional-looking site, that will attract consumers. All in all, the services provide everything needed, to build a site and get it up and running, which is what most small businesses are looking for.
The major downside of a Web hosting service, is that small businesses are sharing server space, with other small businesses. With that reality, comes the risk that if one of those sites is doing something nefarious, like sending out spam, other sites on the server could become blocked by anti-spam software, making it harder to reach consumers.
The only way to avoid that risk, is to use a server that is dedicated to just one website. For most small businesses, that isn’t a financially viable option.
The other major downside, is that some Web hosting services have unreliable service. This makes it critical, that business owners, review all of their options carefully, before committing to a Web hosting service.