Speed Kit: Getting Websites out of the Web Performance Stone Age

Speed Kit: Getting Websites out of the Web Performance Stone Age



Page load time is money. This is not only true for companies like Amazon that lose more than $1.3B in revenue per year if their website is a 10th of a second slower. It is also true for publishers, whose business model depends on a user experience that facilitates consumption of as much content as possible. However, many publishers have heterogeneous and complex technology stacks that make it extremely hard to tackle performance, scalability and page load time.

Novel browser technologies now offer a means of making web performance as simple as including a script. The research spin-off Baqend has developed a “Speed Kit” that directly hooks into existing publisher, e-commerce and brand website and makes them 50-300% faster. In this pitch, we will explain how the technology works for large websites.

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